Friday, February 26, 2010

Writing a News Story


1. What can I write about? What is news?
On the surface, defining news is a simple task. News is an account of what is happening around us. It may involve current events, new initiatives or ongoing projects or issues. But a newspaper does not only print news of the day. It also prints background analysis, opinions, and human interest stories.

Choosing what's news can be harder.

The reporter chooses stories from the flood of information and events happening in the world and in their community. Stories are normally selected because of their importance, emotion, impact, timeliness and interest. Note: A
ll these factors do NOT have to coincide in each and every story!

2. Identify what kind of a story it is

Hard news (+/- 600 words): This is how journalists refer to news of the day. It is a chronicle of current events/incidents and is the most common news style on the front page of your typical newspaper.

It starts with a summary lead. What happened? Where? When? To/by whom? Why? (The journalist's 5 W's). It must be kept brief and simple, because the purpose of the rest of the story will be to elaborate on this lead.

Keep the writing clean and uncluttered. Most important, give the readers the information they need. If the federal government announced a new major youth initiative yesterday, that's today's hard news.

Soft news (+/-600 words): This is a term for all the news that isn't time-sensitive. Soft news includes profiles of people, programs or organizations. As we discussed earlier, the "lead" is more literary. Most of YPP's news content is soft news.

Feature (+/-1500 words): A news feature takes one step back from the headlines. It explores an issue. News features are less time-sensitive than hard news but no less newsworthy. They can be an effective way to write about complex issues too large for the terse style of a hard news item. Street kids are a perfect example. The stories of their individual lives are full of complexities which can be reflected in a longer piece.

Features are journalism's shopping center. They're full of interesting people, ideas, color, lights, action and energy. Storytelling at its height! A good feature is about the people in your community and their struggles, victories and defeats. A feature takes a certain angle (i.e. Black youth returning to church) and explores it by interviewing the people involved and drawing conclusions from that information. The writer takes an important issue of the day and explains it to the reader through comments from people involved in the story.

Hint: Remember to "balance" your story. Present the opinions of people on both sides of an issue and let the readers make their own decision on who to believe. No personal opinions are allowed. The quotes from the people you interview make up the story. You are the narrator.

Editorial: The editorial expresses an opinion. The editorial page of the newspaper lets the writer comment on issues in the news. All editorials are personal but the topics must still be relevant to the reader.


3. Structure for your article

The structure of a news story (hard & soft news & features) is simple: a lead and the body.

The lead
One of the most important elements of news writing is the opening paragraph or two of the story. Journalists refer to this as the "lead," and its function is to summarize the story and/or to draw the reader in (depending on whether it is a "hard" or "soft" news story - See below for the difference between these two genres of news stories).

In a hard news story, the lead should be a full summary of what is to follow. It should incorporate as many of the 5 "W's" of journalism (who, what, where, when and why) as possible.

In a soft news story, the lead should present the subject of the story by allusion. This type of opening is somewhat literary. Like a novelist, the role of the writer is to grab the attention of the reader. (e.g. "Until four years ago, Jason W. slept in alleyways...") Once the reader is drawn in, the 5 "W's" should be incorporated into the body of the story, but not necessarily at the very top.

The body
The body of the story involves combining the opinions of the people you interview, some factual data, and a narrative which helps the story flow. A word of caution, however. In this style of writing, you are not allowed to "editorialize" (state your own opinion) in any way.

Remember:

The role of a reporter is to find out what people are thinking of an issue and to report the opinions of different stakeholders of an issue. These comments make up the bulk of the story. The narrative helps to weave the comments into a coherent whole. Hint: Stick to one particular theme throughout the story. You can put in different details but they all have to relate to the original idea of the piece. (e.g. If your story is about black youth and their relationship with the police you DO NOT want to go into details about the life of any one particular youth).

As a reporter, you are the eyes and ears for the readers. You should try to provide some visual details to bring the story to life (this is difficult if you have conducted only phone interviews, which is why face-to-face is best). You should also try to get a feel for the story. Having a feel means getting some understanding of the emotional background of the piece and the people involved in it. Try to get a sense of the characters involved and why they feel the way they do.




4. Further tips for news writing

Finding story ideas

Keep your eyes and ears open; listen to what your friends are talking about.

Read everything you can get your hands on; get story ideas from other newspapers and magazines.

Think of a youth angle to a current news story.

Research a subject that interests you ask yourself what you would like to know more about.

Talk to people in a specific field to find out what is important to them.



Newsgathering

Begin collecting articles on your subject.

Talk to friends and associates about the subject.

Contact any agencies or associations with interest or professional knowledge in the area.

Create a list of people you want to interview; cover both sides of the story by interviewing people on both sides of the issue.

Collect government statistics and reports on the subject get old press releases or reports to use as background.



Interviewing do's and don'ts

Be polite.

Explain the ground rules of the interview to people unfamiliar with how the media works - this means that you tell them the information they give you can and will be published. If they do not want any part of what they say published, they need to tell you it is "off the record."

Tape the interview (so if anyone comes back at you, you have the proof of what was said).

Build a relationship with the person being interviewed.

Start with easy questions; end with difficult questions.

Read the body language of the person you're interviewing and if they get defensive, back away from the question you are asking and return later.

Don't attack the source.

Keep control of the interview; don't let the subject ramble or stray from the subject.

On the other hand, don't let your "opinion" of what the story should be colour the interview. Always remember that the person you are talking with knows more about the subject than you do.


Organizing the information

Gather your notes, interviews and research into a file.

Review your notes.

Look for a common theme.

Search your notes for good quotes or interesting facts.


Develop a focus.

Write the focus of the article down in two or three sentences.


Writing and editing

Remember you are the narrator, the story teller.

Don't be afraid to rewrite.

Be as clear and concise in the writing as possible.

Avoid run-on sentences.

Be direct.


Tell a good story.

Tell the reader what you think they want to know.

Always ask yourself what the story is about.

Read the story out loud; listen carefully.



1. Find Topic: (Olympics)


2. Find an Angle: (Every story has an angle)


3. Colect data/information: (Talk to people, search for information, and do research)


4. Gather interviews: ( You can not write a great story about a topic you do not know unless you interview)


5. Write the Story: (Try to try all the information together)


6. Edit: (You always want to go back to your story and re-read and edit to make your story a success)


"Readers of a newspaper want to get the most important facts first. They may not even continue reading past the third paragraph or so" (LP - Elements of a Newspaper).

Tuesday, February 23, 2010

Ad

I created a new energy drink called "Alien Blast". The ad it's self has many colors and effects to catch a persons attention. The targeted market is those who like energy drinks, teens and older adults who use energy drinks for energy at their work. I would probably want to post this in popular magazine such as People or a Seventeen.

Tuesday, February 16, 2010

Law and Ethics notes

The First Amendment:
Freedom of Speech, Peaceably to Assemble, Freedom of Religion, Freedom of Press and Petition.

The Tinker Standard: (1969) Students speech can not be censored as long as it does not "materially disrupt class, work or involve substantial disorder or invasion of the rights of others."

The Fraser Standard: (1986) School officials have an "interest in teaching students the boundaries of socially appropriate behavior," they can censor student speech that is vulgar or indecent, even if it does not cause "material or substantial disruption."

The Hazelwood Standard: (1988) Censorship of school-sponsored student expression is permissible when school officials can show that it is "reasonably related to legitimate pedagogical (teaching) concerns."

The Frederick Standard: (January 2002) Olympic torch travels through town, Principal Morse cancels school. Senior Frederick unveils banner on sidewalk across street which reads, "Bong Hits 4 Jesus." Students were suspended for 10 days.

Your Rights Outside Of School:
"There is no legal justification for censoring a student's expression in the privacy of his home."

Three Types of Student Web Sites:

  • Sites that are offensive, obnoxious and insulting and also contain some sort of veiled threat of violence or of destruction of property.
  • Sites that contain outright blatant threat (Post Columbine)
  • Facebook issues at Eden Prairies and Woodbury High Schools

Elements of Libel:

  • A defamatory statement...
  • Something that detains someones character.
  • Published to at least one other person (other the plaintiff)
  • "Of and Concerning"
  • That is a false statement of fact (opinions at not libel)
  • Made with fault. Level of fault depends on status of plaintiff






Monday, February 8, 2010

Advertising

What is the company? PlayStation 2.

Who is the target audience: Gamers (Male) 18- 30 year old range.

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor/Action

How were camera shots and editing used to enhance the message? Continuity

What is the slogan/message for the company? "Live In Your World, Play In Ours"

Was the message effective? Why or why not? No, because it is nothing I am interested in.




What is the company? Budwiser

Who is the target audience: Beer drinkers, 21 - up, football fans

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Reply/Rewind

What is the slogan/message for the company? ----

Was the message effective? Why or why not? No, but it was funny and cute



What is the company? Chrysler Crossfire

Who is the target audience: Females

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrities

How were camera shots and editing used to enhance the message? Yes, Sleek and beautiful

What is the slogan/message for the company? Drive and love

Was the message effective? Why or why not? No, not interested in that type of car and I don't really like the singer.



What is the company? Pepsi

Who is the target audience: Older adults, music fans

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, Actions, Celebrity

How were camera shots and editing used to enhance the message? Yes

What is the slogan/message for the company? "Twist on a great thing"

Was the message effective? Why or why not? Yes, because I love pepsi and I though it was really funny.



What is the company? Fedex

Who is the target audience: Movie watchers of CastAway

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor/Actions

How were camera shots and editing used to enhance the message? Flashbacks

What is the slogan/message for the company? ------

Was the message effective? Why or why not? Sure, because it is funny.



What is the company? Dodge

Who is the target audience: Car buyers, Those who are into cars, Males

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor/Action

How were camera shots and editing used to enhance the message? Different angels are used, very quick cuts back and forth, close ups of different angels of the car.

What is the slogan/message for the company? Grab Life By The Horns

Was the message effective? Why or why not? Yes, because it was funny, gross, and rough action throughout the whole ad.



What is the company? Gateraid

Who is the target audience: Basketball players/fans, sports fans

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity/Action

How were camera shots and editing used to enhance the message? Different changes of the same person.

What is the slogan/message for the company? Is It In You

Was the message effective? Why or why not? Yes, because I use it for softball and it's refreshing and then ad got my attention.



What is the company? Sports Center/ESPN

Who is the target audience: Football fans, males

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor/Celebrity

How were camera shots and editing used to enhance the message? Action shots

What is the slogan/message for the company? This is Sports Center

Was the message effective? Why or why not? No, because I'm not really into football and or watching sports center/ESPN



What is the company? H&R Block

Who is the target audience: Older, Country music fans

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity/Humor

How were camera shots and editing used to enhance the message? quick shots back and forth, cuts of making the commercial.

What is the slogan/message for the company? Double Check

Was the message effective? Why or why not? No, because it was funny and intertaining but it didn't really interest me and I don't really care about taxes.



What is the company? BudLight

Who is the target audience: Males/Females, 21+, Beer drinkers

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Different views of the people, perfect view of the beer bottle,

What is the slogan/message for the company? Make It A Bud Light

Was the message effective? Why or why not? No, because I'm not into drinking/too young.


What is the company? Visa

Who is the target audience: Sports fans

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity/Humor

How were camera shots and editing used to enhance the message? Different views of different people

What is the slogan/message for the company? It's Everywhere You Want To Be

Was the message effective? Why or why not? No, because I don't want a credit card

Wednesday, February 3, 2010

Journalism Notes

Definition:
Define “Journalism” in 1-3 sentences:
The telling of current events that are news worthy through Internet, television, radio, magazines and newspapers

List and describe the six criteria of newsworthiness.


TITLE DESCRIPTION EXAMPLE
1. Timeless: caring about things happening now (Haiti, health care)

2. Significances: The more people impacted, the more people care (Haiti, earthquakes, 9/11, ext)

3. Unusualness: Things that do not usually happen everyday. (Man bites dog, man having a baby)

4. Prominences: Care about famous people. (Brittney Spears shaving her head, Obama getting a dog)

5. Proximity: Caring about things which are happening around and near to us. (Weather, traffic)

6. Human Interest Stories: Stories which make people feel good. (Pet stories, cute and fuzzy stories, baby animals, tiger named Christian)




What are the advantages of print journalism?
1. You have control over when you read.


2. Articles go more into more details.

3. Control over when you read it.


What are the advantages of broadcast journalism?

1. Visual brings things more to life.

2. More accurate and more up to date with what is happening.

3. Much more accessable.


Why has online journalism (convergent media) become so popular?
It is the best of both worlds. you can get the the advantages from both printed and broadcast journalism. You can check the news whenever you desire, read exactly what news you want instead of watching or listening to issues that do not interest you.