My Website

http://www.district196.org/evhs/academics/journalism/Menzies/Home%20Page.html

Editorial: Place Yourself in My Shoes

Throughout the halls of Eastview high school there is laughter, smiles, memories which are being made. Unfortunately for some students they are the cause of the crude laughter, the wicked smiles on their faces, and memories which are being made, are ones that are wanted to be kept. At the beginning of this year, all students were asked if there was a good/bad/poor/weak and lack of respect in our school. Honestly, is actually a teen that is going to admit to a teacher that there are teens out there who are getting harassed daily? More than likely no there is not. When I was asked about the harassment, I said that there wasn’t that much, but that was only because I had never experienced it myself….Yet….

Right before winter break I began to date a girl. OH MY GOD! NO WAY?! A GIRL! Yeah, can we move on with the story? I hear that line too much already. Anyway…I began to date this girl who to this day I am still with. At the beginning we were worried about holding hands but finally we decided that we didn’t care what anyone thought. Needless to say, we figured that it wouldn’t be that big of a deal. I mean come on; we have “No Discrimination” signs all around the school. Those aren’t just for show….right? To some, maybe they are just for show, or at least they do not pay enough attention to them for it to even matter.

Place yourself in my shoes, or in the shoes of a another student of Eastview who is gay. You walk down the halls, off to your next class, to lunch, to where ever you’re headed, then, BAM! Slammed into the wall, or being tripped into the incoming crowd of students, or even “Fagot” “Go to hell” or “Ew, the lesbian”. Unfortunately, this is almost an everyday occurrence.

Eastview says that our school is a very open school to different cultures, sexuality and races. For some this may be true, but for a big majority of students they seem to over look that one should not discriminate another person. There are those who made read this who may think “Wow, this is a bunch of crap” or the guilty party may even deny what they do is even wrong, but it is wrong. If asked now what I think of the respect level at Eastview, I’d undoubtedly say that it is on a weaker side. The students and faculty of Eastview need to understand that we’re all here to learn, to mature in our teenage years. But how is it possible for a student to get a good education when repeatedly being harassed? High school is a time for learning and for making unforgettable, wonderful memories. Thought getting cursed at and tripped aren’t exactly the kind of memories I had in mind. Don’t you agree?

Pre Writing Questions

1. What is a problem/issue that our entire student body (our school, community, country, etc.) faces today? Descrimination/lack of respect for Bi's, Gays and lesbians

2. What is your view/position on the problem or situation? I believe that there needs to be some thing done about this. The verbal abuse in the hall ways are unexceptable and need to end

3. What would you like to achieve with your editorial? (What is the desired result?)
I want people to see/understand how there is a lack of respect in this school for those who are gay or homophobic.

4. How will you persuade your audience to adopt your viewpoint as theirs? List at least 4 persuasive points.
Personal experience.
My own option.
Humor.
Facts.
Well thought out option.

5. How will you motivate your readership to action in your conclusion?
By drawing them into the artical by using charming words and also humor

6. How will your editorial serve a public purpose? It will inform the readers on how some people are being treated disrespectfully.

Feature Story: Only A Game

At the age of 14 I told my parents that I wanted to play softball. Naturally, my parents were skeptical at first about me playing. They didn’t want me to get stuck with some grouchy mean coach who was going to get upset when the team lost a game, or get upset with me since I was totally new to the sport of softball. Luckily for them I got put with the best coach I could have ever asked for. Coach Kevin Johnson was his name. He was a great guy. He would never pressure any of the players if the game didn’t go as planned. From the first practice Coach Kevin made all of the players feels comfortable and at home.

It was a cool brisk April day on the first day that I met Coach Kevin. I along with several other girls stood around the bench area waiting for him to show up. After waiting for some time, the Coach and his daughter arrived. He smiled kindly and introduced himself to us all and told us to call him Kevin; instead of the traditional Coach Johnson. He instructed each of us to get a partner and just toss the ball around for a while to warm up. Some of the girls on the team already knew each other from either school or having played on the same teams in years before. In my case, I didn’t know anybody; I was sort of a loner. Noticing that I was on my own, Kevin came over and offered to play catch with me and said than to join in with the other members of our team, just too sort of ease me in you know?

Sometimes first impressions can change. In my mind I wasn’t sure that this coach was legit, I mean, he could have just been acting all nice just because it was the first day and he might not have wanted to scare us off. I decided that I’d make my final option about him after a few more practices and mainly our first game. After about 3 more practices and 2 unsuccessful scrimmages, it was the evening of our first game. I don’t remember everything about that first game; basically I remember that Coach Kevin and the assistant Coach Mark were just helping us try to find spots in the field where we felt comfortable. It was sort of like our first game was just a test to see what positions each of us were most comfortable playing. I don’t completely remember the outcome of the game, I am pretty positive we were massively creamed. Alright, moment of truth, is he going to spas out at us?

Kevin took his hat off and wiped his brow and then smiled at us. He spoke calmly, with not even a hint of bitterness after losing. “Alright guys don’t worry about it. It was only the first game. We have a long season ahead of us and both Mark and I agree that we really do have great potential in this group, so let’s not let this lose get to us. Put your fists in and let’s say our team name on three. 1…2…3…” Wow, I thought to myself. This guy is actually legit. He’s not acting like a jerk over losing. Maybe I was wrong about this guy.

Well, really was wrong, I regret ever thinking that Kevin could have been the bad guy. In fact he was the exact opposite. The first season that I was placed under Coach Kevin’s wing trained me and improved me, and not only in the sport of softball. After a long season he never once snapped at us for losing. Losing was becoming as natural to us as breathing. I think our name should have been losing considering that season I believe we were lucky to win 2 games, one by forfeit of the lack of opposing players and the other by the other team not even showing up. Totally a great way to win right, but hey it was a win none the less.

No matter how bad we got creamed though, Kevin never barked at us. He would just always tell us we were a work in process. Well, he was right. At the final season tournament we placed forth out of 7 teams, meaning we actually did win more than one game. Kevin was so completely ecstatic with our accomplishment. All of his coaching, hard work and putting up with a bunch of teenage girls finally paid off. At the end of the game, he gave each of us a trophy and said that if we wanted to be on his team again the next season just to let him know. Another year with Coach Kevin; sign me up! Not only had he helped me get better in softball but he also taught me patients which was always something that was very difficult for me. I don’t know how he did it, but somehow he did.

A full year went by before I saw Kevin again. It took until the next season until the Kevin and most of the girls from the team were reunited. That year proved to be a tad more successful then the prier season. My second season with Coach Kevin was probably the hardest year for me. I was becoming more and more stressed out with my school work and other issues going on in my life that when it came to softball, I was always tense. The slightest little mistake would send me over the edge. I particularly remember one time during a game I just threw down my bat while I was warming up and started to just walk away. Kevin saw me leaving and was able to pull me aside to talk to me. He knew something was up and he did all he could to relax me. “I know that you have a lot going on in your life right now, and I know that not all of it is easy, but you know that I and my family will always be here for you, and that goes for the team as well. You are a very special young lady Heather, you have great potential. You’ve come so far in the past year with getting so much better. Your batting has improved and so has your skills in the outfield. We both know we can’t win every game, but you know; how hard we try is was really matters. It’s just a game; you don’t always have to win. And the same goes for life in too. You don’t always have to be the best, just be you. Heather, I promise you eventually that everything will work out”.

He was right. He really was. It was just a game; all of us were just here to have fun, not to just to win. Even though he was just my coach, he did get me some great advice that helped me get through that summer and even today. Life’s just a game, you can’t always win. All you can do is do the best to your potential and be yourself. That’s one thing that I learned that summer that I will never forget. The season actually turned out fairly well for us too. We ended that season with another 4th place finish, but with several more wins than the season before.

The summer of 2009 was the last and final year I was placed on a team with Coach Kevin. I played for V.A.A. (Valley Athletic Association) and for a coach to coach; he or she must have a daughter who is eligible to play. Kevin has two daughters, one who is a participant on a traveling fast pitch team while his other daughter, Ashley, was about to finish out her senior year. Ashley and I had been on the same team since I had started out, and we both knew that this year was going to be an emotional year towards the end of the season. And that is was. During the mid season tournament we had our greatest accomplishment yet which was medaling and placing in 3rd place. I’ve never seen Kevin so proud of us.

Following the 3rd place finish we went out and had the 3rd most wins among the other 7 teams and placed 4th yet again in the final season tournament. You know how most people say that guys never cry? Well…that’s not always true. Ashley, I and rest of the team knew that his was Kevin’s last time coaching for us. After all that he had done for us, he couldn’t just go unrewarded. We extended him with millions of thank you hugs and gifts for all of his hard work over the years. Though he might have try to cover up the tears with his black shades, and I am almost 100% sure that I saw two tears trickle down his face.

The 2010 season is going to begin soon. I know without a doubt that this year will not be the same without Kevin. I’m still close with his daughter Ashley. “It’s just not going to be the same” Ashley said, “I’ve played softball my whole life, and now it’s like that part of my life is gone. I know it has to be hard on my dad too. I know that my dad and I will still come to watch and cheer on the team, but still, it won’t be the same.” It’s going to be like playing in a whole new atmosphere. Kevin taught all of us so many important lessons, one that came be used on and off the field. “Never give up” “Step into your swing” and most importantly, “Always remember, it’s only a game”.

2nd story

For my second story, I will be writing about my coach for softball who is now ended his coaching career. I plan to write about how he helped me become more involved in the game and how he trained me to get better over the years, and now how it will be much different without him coaching on this upcoming season. I will recap and describe some of the most memorable times spent with him and the team as well.

Story One

Got Tech?

Recently at the State One Act Festival, our very own Eastview One Act Play received a “Starred Performance” while performing at the Performing Arts Center at the University of St. Catherine, although the award was not given for just their incredible performance. Behind the certain another group of people are running around and working quickly to make sure the performance will be at its finest.

Alongside the actors this group of individuals holds a huge part of the key to clenching the victory. Technical Theatre group also known as Tech Crew are the ones responsible for the well lit sets, and excellent created stages and several other key jobs which are necessary for the show to go on. Without these guys, who would run the sound booth, or create the lighting effects for each scene, or even build the set which the performers act upon? Each of the individuals involved in Tech spent countless hours out of their own lives to build, create, and prepare the stage. For some, the hours that they spent turned into spending days of hard work. When ask hour many hours per day he work, Brock Knutson answer by saying “I would stay after school and work from anywhere between 2:30 and 10:00 at night.”

Someone may ask, “Why did you need to spend so much time working on assembling the set? What’s so important or hard about it?” Well, let’s just place ourselves in their shoes. Imagine the roar of power tools, the smell of fresh wet paint, the swoosh of brooms sweeping up the wood chips and dirt on the ground, the hurried footsteps of a crew member racing to get their acquired task done on time. During the play, the crew is only aloud a limited time to prepare for the play and to clean up the set between acts. It’s basically a race against time Siiri Russell explains. “Getting everything done on time is really hard. There is a time limit and we can’t go over it! It gets sort of nerve racking!” If the crew goes over the time limit, they are disqualified. Stress much? Ask any of the crew, they’ll all agree how stressful this job can get. When asked what the hardest part about Tech is, Siiri Russell took a deep breath and replied wearily, “Having to get everything done on time.” Brock Knutson went one step further by adding “By having to try to keep up with school work while dealing with the stress of needing to get stuff is super hard.” Not only did working for Tech take out time of their own personal lives, but also out of their time to get a better education.

The One Act received a “Starred Rating” for their performances ranking them as one of the best in the state of Minnesota. When it was announced that Eastview’s One Act took the victory, not only the actors were ecstatic about the win. Siiri Russell briefly explained how amazing it felt for the whole crew when it was announced that they won. "Everyone was like 'Oh My God!' and then we started laughing because we so were relieved!” Who wouldn’t be speechless? All of those involved in preparing for the show really deserved this award. This is not the only time that Eastview One Act has received this award though, but it just goes to show that throughout the year, the eagerness and hard work of all those who take part in the show has really paid off.

Proof Reading

I proof read Amanda Rickert's story. It was very well writen and very well done.

Got Tech?

Got Tech?
Recently at the State One Act Festival, our very own Eastview One Act Play received a “Starred Performance” while performing at the Performing Arts Center at the University of St. Catherine, although the award was not given for just their incredible performance.
Alongside the actors stood another group of individuals who held the key to clenching the victory. Technical Theatre group also known as Tech Crew are the ones responsible for the well lit sets, and excellent created stages and several other key jobs which are necessary for the show to go on. Without these guys, who would run the sound booth, or create the lighting effects for each scene, or even build the set which the performers act upon? Each of the individuals involved in Tech spent countless hours out of their own lives to build, create, and prepare the stage. For some, the hours that they spent turned into spending days of hard work. When ask hour many hours per day he work, Brock Knutson answer by saying “I would stay after school and work from anywhere between 2:30 and 10:00 at night.”
Someone may ask, “Why did you need to spend so much time working on assembling the set? What’s so important or hard about it?” Well, let’s just place ourselves in their shoes. Imagine the roar of power tools, the smell of fresh wet paint, the swoosh of brooms sweeping up the wood chips and dirt on the ground, the hurried footsteps of a crew member racing to get their acquired task done on time. During the play, the crew is only aloud a limited time to prepare for the play and to clean up the set between acts. It’s basically a race against time. If the crew goes over the time limit, they are disqualified. Stress much? Ask any of the crew, they’ll all agree how stressful this job can get. When asked what the hardest part about Tech is, Siiri Russell took a deep breath and replied wearily, “Having to get everything done on time.” Brock Knutson went one step further by adding “By having to try to keep up with school work while dealing with the stress of needing to get stuff is super hard.” Not only did working for Tech take out time of their own personal lives, but also out of their time to get a better education.
The One Act received a “Starred Rating” for their performances ranking them as one of the best in the state of Minnesota. When it was announced that Eastview’s One Act took the victory, not only the actors were ecstatic about the win. Siiri Russell briefly explained how amazing it felt for the whole crew when it was announced that they won. "Everyone was like 'Oh My God!' and then we started laughing because we so were relieved!” Who wouldn’t be speechless? All of those involved in preparing for the show really deserved this award.

Interview Questions

Crew Questions:
1. On average, how many hours were taken out of your daily lives to prepare for the performances.
2. What is the main task of the tech-crew?
3. What have you enjoyed the most about working in tech?
4. What is the hardest thing about working for tech?
5. What sorts of emotions did you feel when it was announced that you won?

Assistant Director:
1. How do you encourage the crew to prepare themselves for the intense time limit the performances allow?
2. How would you describe the relationship between all the crew members?
3. What do you enjoy most about working in the tech-crew?
4. What is your over-all feeling with the outcome of the performance?

Brock Knutson:
1. "I would stay after school and work anywhere between 2:30 and 10:00".
2. "To prepare the stage for the performance. To handle the lighting and sound booth as well".
3. "I want to be able to take what I have learned in Tech and use it in some form for my career in the future".
4. "The hardest thing for me would have to be trying to keep up with school work which dealing with the stress of needing to get stuff done by the show".
5. "Surprised, shocked and very relived".

Siiri Russell:
1. "Oh god, I put in so many hours. I'd have to say I spent some where over 100 hours working at tech".
2. "To create the whole stage and work behind the scenes during the play".
3. "Just being able to see friends and getting to work on cool projects".
4. "The hardest thing....the freshman. Haha. No um...Probabaly having to get everything done on time".
5. "Everyone was like 'Oh My God!' and then we started laughing because we were relieved".

First Story

For my first story, I creating a informative paper on the newly awarded One Act performance. The actors did a outstanding job, amazing the judges and bring home a award winning performance. But the those behind the scenes are sometimes forgotten. For my angle I want to get a view from the tech-crew who spent hours of hard to make the performance performable.

Writing a News Story

1. What can I write about? What is news?
On the surface, defining news is a simple task. News is an account of what is happening around us. It may involve current events, new initiatives or ongoing projects or issues. But a newspaper does not only print news of the day. It also prints background analysis, opinions, and human interest stories.

Choosing what's news can be harder.

The reporter chooses stories from the flood of information and events happening in the world and in their community. Stories are normally selected because of their importance, emotion, impact, timeliness and interest. Note: All these factors do NOT have to coincide in each and every story!

2. Identify what kind of a story it is

Hard news (+/- 600 words): This is how journalists refer to news of the day. It is a chronicle of current events/incidents and is the most common news style on the front page of your typical newspaper.

It starts with a summary lead. What happened? Where? When? To/by whom? Why? (The journalist's 5 W's). It must be kept brief and simple, because the purpose of the rest of the story will be to elaborate on this lead.

Keep the writing clean and uncluttered. Most important, give the readers the information they need. If the federal government announced a new major youth initiative yesterday, that's today's hard news.

Soft news (+/-600 words): This is a term for all the news that isn't time-sensitive. Soft news includes profiles of people, programs or organizations. As we discussed earlier, the "lead" is more literary. Most of YPP's news content is soft news.

Feature (+/-1500 words): A news feature takes one step back from the headlines. It explores an issue. News features are less time-sensitive than hard news but no less newsworthy. They can be an effective way to write about complex issues too large for the terse style of a hard news item. Street kids are a perfect example. The stories of their individual lives are full of complexities which can be reflected in a longer piece.

Features are journalism's shopping center. They're full of interesting people, ideas, color, lights, action and energy. Storytelling at its height! A good feature is about the people in your community and their struggles, victories and defeats. A feature takes a certain angle (i.e. Black youth returning to church) and explores it by interviewing the people involved and drawing conclusions from that information. The writer takes an important issue of the day and explains it to the reader through comments from people involved in the story.

Hint: Remember to "balance" your story. Present the opinions of people on both sides of an issue and let the readers make their own decision on who to believe. No personal opinions are allowed. The quotes from the people you interview make up the story. You are the narrator.

Editorial: The editorial expresses an opinion. The editorial page of the newspaper lets the writer comment on issues in the news. All editorials are personal but the topics must still be relevant to the reader.


3. Structure for your article

The structure of a news story (hard & soft news & features) is simple: a lead and the body.

The lead
One of the most important elements of news writing is the opening paragraph or two of the story. Journalists refer to this as the "lead," and its function is to summarize the story and/or to draw the reader in (depending on whether it is a "hard" or "soft" news story - See below for the difference between these two genres of news stories).

In a hard news story, the lead should be a full summary of what is to follow. It should incorporate as many of the 5 "W's" of journalism (who, what, where, when and why) as possible.

In a soft news story, the lead should present the subject of the story by allusion. This type of opening is somewhat literary. Like a novelist, the role of the writer is to grab the attention of the reader. (e.g. "Until four years ago, Jason W. slept in alleyways...") Once the reader is drawn in, the 5 "W's" should be incorporated into the body of the story, but not necessarily at the very top.

The body
The body of the story involves combining the opinions of the people you interview, some factual data, and a narrative which helps the story flow. A word of caution, however. In this style of writing, you are not allowed to "editorialize" (state your own opinion) in any way.

Remember:

The role of a reporter is to find out what people are thinking of an issue and to report the opinions of different stakeholders of an issue. These comments make up the bulk of the story. The narrative helps to weave the comments into a coherent whole. Hint: Stick to one particular theme throughout the story. You can put in different details but they all have to relate to the original idea of the piece. (e.g. If your story is about black youth and their relationship with the police you DO NOT want to go into details about the life of any one particular youth).

As a reporter, you are the eyes and ears for the readers. You should try to provide some visual details to bring the story to life (this is difficult if you have conducted only phone interviews, which is why face-to-face is best). You should also try to get a feel for the story. Having a feel means getting some understanding of the emotional background of the piece and the people involved in it. Try to get a sense of the characters involved and why they feel the way they do.

4. Further tips for news writing

Finding story ideas

Keep your eyes and ears open; listen to what your friends are talking about.

Read everything you can get your hands on; get story ideas from other newspapers and magazines.

Think of a youth angle to a current news story.

Research a subject that interests you ask yourself what you would like to know more about.

Talk to people in a specific field to find out what is important to them.

Newsgathering

Begin collecting articles on your subject.

Talk to friends and associates about the subject.

Contact any agencies or associations with interest or professional knowledge in the area.

Create a list of people you want to interview; cover both sides of the story by interviewing people on both sides of the issue.

Collect government statistics and reports on the subject get old press releases or reports to use as background.

Interviewing do's and don'ts

Be polite.

Explain the ground rules of the interview to people unfamiliar with how the media works - this means that you tell them the information they give you can and will be published. If they do not want any part of what they say published, they need to tell you it is "off the record."

Tape the interview (so if anyone comes back at you, you have the proof of what was said).

Build a relationship with the person being interviewed.

Start with easy questions; end with difficult questions.

Read the body language of the person you're interviewing and if they get defensive, back away from the question you are asking and return later.

Don't attack the source.

Keep control of the interview; don't let the subject ramble or stray from the subject.

On the other hand, don't let your "opinion" of what the story should be colour the interview. Always remember that the person you are talking with knows more about the subject than you do.


Organizing the information

Gather your notes, interviews and research into a file.

Review your notes.

Look for a common theme.

Search your notes for good quotes or interesting facts.


Develop a focus.

Write the focus of the article down in two or three sentences.


Writing and editing

Remember you are the narrator, the story teller.

Don't be afraid to rewrite.

Be as clear and concise in the writing as possible.

Avoid run-on sentences.

Be direct.

Tell a good story.

Tell the reader what you think they want to know.

Always ask yourself what the story is about.

Read the story out loud; listen carefully.

1. Find Topic: (Olympics)

2. Find an Angle: (Every story has an angle)

3. Colect data/information: (Talk to people, search for information, and do research)

4. Gather interviews: ( You can not write a great story about a topic you do not know unless you interview)

5. Write the Story: (Try to try all the information together)

6. Edit: (You always want to go back to your story and re-read and edit to make your story a success)

"Readers of a newspaper want to get the most important facts first. They may not even continue reading past the third paragraph or so" (LP - Elements of a Newspaper).

Ad

I created a new energy drink called "Alien Blast". The ad it's self has many colors and effects to catch a persons attention. The targeted market is those who like energy drinks, teens and older adults who use energy drinks for energy at their work. I would probably want to post this in popular magazine such as People or a Seventeen.

Law and Ethics notes

The First Amendment:
Freedom of Speech, Peaceably to Assemble, Freedom of Religion, Freedom of Press and Petition.

The Tinker Standard: (1969) Students speech can not be censored as long as it does not "materially disrupt class, work or involve substantial disorder or invasion of the rights of others."

The Fraser Standard: (1986) School officials have an "interest in teaching students the boundaries of socially appropriate behavior," they can censor student speech that is vulgar or indecent, even if it does not cause "material or substantial disruption."

The Hazelwood Standard: (1988) Censorship of school-sponsored student expression is permissible when school officials can show that it is "reasonably related to legitimate pedagogical (teaching) concerns."

The Frederick Standard: (January 2002) Olympic torch travels through town, Principal Morse cancels school. Senior Frederick unveils banner on sidewalk across street which reads, "Bong Hits 4 Jesus." Students were suspended for 10 days.

Your Rights Outside Of School:
"There is no legal justification for censoring a student's expression in the privacy of his home."

Three Types of Student Web Sites:

• Sites that are offensive, obnoxious and insulting and also contain some sort of veiled threat of violence or of destruction of property.
• Sites that contain outright blatant threat (Post Columbine)
• Facebook issues at Eden Prairies and Woodbury High Schools

Elements of Libel:

• A defamatory statement...
• Something that detains someones character.
• Published to at least one other person (other the plaintiff)
• "Of and Concerning"
• That is a false statement of fact (opinions at not libel)
• Made with fault. Level of fault depends on status of plaintiff

Advertising

What is the company? PlayStation 2.

Who is the target audience: Gamers (Male) 18- 30 year old range.

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor/Action

How were camera shots and editing used to enhance the message? Continuity

What is the slogan/message for the company? "Live In Your World, Play In Ours"

Was the message effective? Why or why not? No, because it is nothing I am interested in.




What is the company? Budwiser

Who is the target audience: Beer drinkers, 21 - up, football fans

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Reply/Rewind

What is the slogan/message for the company? ----

Was the message effective? Why or why not? No, but it was funny and cute



What is the company? Chrysler Crossfire

Who is the target audience: Females

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrities

How were camera shots and editing used to enhance the message? Yes, Sleek and beautiful

What is the slogan/message for the company? Drive and love

Was the message effective? Why or why not? No, not interested in that type of car and I don't really like the singer.



What is the company? Pepsi

Who is the target audience: Older adults, music fans

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, Actions, Celebrity

How were camera shots and editing used to enhance the message? Yes

What is the slogan/message for the company? "Twist on a great thing"

Was the message effective? Why or why not? Yes, because I love pepsi and I though it was really funny.



What is the company? Fedex

Who is the target audience: Movie watchers of CastAway

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor/Actions

How were camera shots and editing used to enhance the message? Flashbacks

What is the slogan/message for the company? ------

Was the message effective? Why or why not? Sure, because it is funny.



What is the company? Dodge

Who is the target audience: Car buyers, Those who are into cars, Males

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor/Action

How were camera shots and editing used to enhance the message? Different angels are used, very quick cuts back and forth, close ups of different angels of the car.

What is the slogan/message for the company? Grab Life By The Horns

Was the message effective? Why or why not? Yes, because it was funny, gross, and rough action throughout the whole ad.



What is the company? Gateraid

Who is the target audience: Basketball players/fans, sports fans

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity/Action

How were camera shots and editing used to enhance the message? Different changes of the same person.

What is the slogan/message for the company? Is It In You

Was the message effective? Why or why not? Yes, because I use it for softball and it's refreshing and then ad got my attention.



What is the company? Sports Center/ESPN

Who is the target audience: Football fans, males

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor/Celebrity

How were camera shots and editing used to enhance the message? Action shots

What is the slogan/message for the company? This is Sports Center

Was the message effective? Why or why not? No, because I'm not really into football and or watching sports center/ESPN



What is the company? H&R Block

Who is the target audience: Older, Country music fans

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity/Humor

How were camera shots and editing used to enhance the message? quick shots back and forth, cuts of making the commercial.

What is the slogan/message for the company? Double Check

Was the message effective? Why or why not? No, because it was funny and intertaining but it didn't really interest me and I don't really care about taxes.



What is the company? BudLight

Who is the target audience: Males/Females, 21+, Beer drinkers

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Different views of the people, perfect view of the beer bottle,

What is the slogan/message for the company? Make It A Bud Light

Was the message effective? Why or why not? No, because I'm not into drinking/too young.


What is the company? Visa

Who is the target audience: Sports fans

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity/Humor

How were camera shots and editing used to enhance the message? Different views of different people

What is the slogan/message for the company? It's Everywhere You Want To Be

Was the message effective? Why or why not? No, because I don't want a credit card

Journalism Notes

Definition:
Define “Journalism” in 1-3 sentences:
The telling of current events that are news worthy through Internet, television, radio, magazines and newspapers

List and describe the six criteria of newsworthiness.


TITLE DESCRIPTION EXAMPLE
1. Timeless: caring about things happening now (Haiti, health care)

2. Significances: The more people impacted, the more people care (Haiti, earthquakes, 9/11, ext)

3. Unusualness: Things that do not usually happen everyday. (Man bites dog, man having a baby)

4. Prominences: Care about famous people. (Brittney Spears shaving her head, Obama getting a dog)

5. Proximity: Caring about things which are happening around and near to us. (Weather, traffic)

6. Human Interest Stories: Stories which make people feel good. (Pet stories, cute and fuzzy stories, baby animals, tiger named Christian)




What are the advantages of print journalism?
1. You have control over when you read.

2. Articles go more into more details.

3. Control over when you read it.


What are the advantages of broadcast journalism?

1. Visual brings things more to life.

2. More accurate and more up to date with what is happening.

3. Much more accessable.


Why has online journalism (convergent media) become so popular? It is the best of both worlds. you can get the the advantages from both printed and broadcast journalism. You can check the news whenever you desire, read exactly what news you want instead of watching or listening to issues that do not interest you.